The Evolution of Fintech, the Modern Investor, and Tomorrow’s Advisors

SigFig Research

Financial technology has revolutionized money management and the investor experience. Investors are more tech-savvy and, therefore, fastidious about digital capabilities than ever before, which places substantial pressure on brokerage providers and advisors. Those who incorporate frictionless UX and robust features into their platforms will stay competitive — those who don’t will lag behind indefinitely.

Key Takeaways

-The line between advised and self-directed investors has blurred, but technology remains the key to securing and retaining additional clients.

-More capital flowed into fintechs in 2021 than all of 2017, 2019, and 2020 combined — raising the industry’s growth trajectory and presenting a major opportunity for advisors that stay ahead of the curve by augmenting their platforms. 

-Technology has transformed investing, giving rise to a new generation of tech-savvy investors who are finicky about digital platforms but deeply desire financial guidance.

-Many advisors have already lost business due to inadequate technology. Acceptance and adoption of third-party digital tools will separate the winners from the losers in the advisory space.

SigFig Wealth Management, LLC is an SEC- registered investment advisor and a subsidiary of Nvest, Inc. See additional disclosures at All content presented and discussed in any referenced or linked materials is provided for informational purposes only and is not intended to provide any tax or legal advice or the basis for any financial decisions. 
The information contained herein should not be construed as a recommendation or investment advice nor should it be considered a recommendation of any specific securities, products or services. The information, including any graphics, charts or illustrations, is provided for informational purposes only and is derived from sources believed to be reliable. We make no representations as to its accuracy and completeness and do not purport it to be a complete analysis. Any opinions expressed are those of the persons presenting them, including entities unaffiliated with Nvest, Inc. or SigFig Wealth Management, LLC. The inclusion of any link does not constitute an endorsement of any other entity, product or service and has been provided as a convenience. 
All investing is subject to risk, including loss of principal. Historical performance is not a guarantee of future performance and clients may experience different results.

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