Executive Summary
As servicing becomes more efficient, advisors can service more investors at a lower price point, and this opens up advisor-led service to many new investors that don’t want to pay the price of a 1:1 relationship. Virtual advice can transform the way that the mass affluent audience is served. It saves time for both the advisor and client, provides convenience, and allows for collaboration during discovery and planning, unlocking the capacity of the advisor and extending their reach.
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Key Takeaways
- We strongly believe the new path forward for digital advice will combine human advisors with robo-technology to create more streamlined digital experiences for clients across multiple segments.
- While there is still a space for digital-only solutions, we see an emerging middle space in serving mass affluent customers that prefer a technology-led approach but still want the touch of a human advisor.
- We are helping our financial institution partners leverage our robo-technology platform to build advisor efficiency and effectiveness to reach this fast growing segment through a hybrid approach, blending technology with human advice.
- We see tremendous growth potential for this model going forward, particularly with the next generation of affluent investors.
